Which term refers to the intended audience for a publication or advertisement?

The term that accurately denotes the intended audience for a publication or advertisement is "target audience selection." This term emphasizes the process of identifying and selecting a specific group of people who are most likely to respond positively to a particular message, product, or service. Understanding the target audience is crucial for effective marketing and communication strategies, as it allows creators to tailor their content and approach to resonate with those individuals.

In contrast, the general audience refers to a broad, undefined group of people and lacks the specificity needed for targeted marketing. A niche audience narrows the focus even further to a small, specialized segment of the market, which may not encompass the full breadth of intended recipients. Demographic market pertains to particular characteristics—such as age, gender, income level, and education—used to categorize audiences but does not encapsulate the selection process itself. Thus, "target audience selection" captures the strategic aspect of identifying the specific group meant to engage with the advertisement or publication.