Which term describes content designed purely to attract viewers regardless of its quality?

The term that describes content designed purely to attract viewers regardless of its quality is clickbait. Clickbait typically involves sensationalized headlines or intriguing thumbnails that promise more than they deliver. This type of content often prioritizes attracting clicks and views over providing valuable, informative, or high-quality material.

In the context of media and online content, clickbait is often criticized for its lack of substance and can lead to viewer disappointment, contributing to skepticism about the authenticity of information presented.

The other terms provided serve different purposes in the field of media. Broadcast journalism focuses on reporting news and information with an emphasis on accuracy and credibility. Fact-checking involves verifying information to ensure its truthfulness and is a critical practice in responsible journalism. Copy generally refers to written material and does not inherently imply a focus on attracting viewers without regard for quality.