When speaking to the audience, where should an anchor direct their gaze?

An anchor should direct their gaze at the camera when speaking to the audience because the camera serves as the connection point between the anchor and the viewers. By looking directly into the camera lens, the anchor creates a more engaging and personal experience for the audience, making it feel as though they are speaking directly to them. This eye contact fosters a sense of trust and intimacy, essential for effective communication in broadcasting.

Looking at the floor, technical crew, or screen would detract from this connection and may give the impression of distraction or disengagement. Thus, focusing on the camera is a key aspect of presenting information clearly and confidently to the audience.