What term describes the distribution of advertising dollars based on program success?

The term that describes the distribution of advertising dollars based on program success is "shares." In the context of television and media, shares refer to the percentage of television viewers who are watching a specific program compared to the total number of viewers watching television at that time. This metric is crucial for advertisers because it indicates the popularity and success of a program in capturing audience attention. Advertisers often allocate their budgets towards programs with higher shares, as these shows are more likely to reach a larger audience and yield better advertising effectiveness.

Demographics, on the other hand, refer to the statistical characteristics of a population, such as age, sex, or income level, which help advertisers understand their target audience. Concept relates to an overarching idea or theme that may be presented in various formats in advertising but does not directly relate to the financial aspect of program success. Treatment may refer to a detailed plan or approach for content development but does not pertain to how advertising funds are distributed based on viewer success. Thus, "shares" is the most accurate term to describe the allocation of advertising dollars based on program performance.