What term describes the characteristics of the audience, such as race and age?

Demographics is the term that refers to the characteristics of an audience, including factors such as race, age, gender, income level, education, and other statistical data. Understanding demographics is crucial for content creators and marketers because it helps them create tailored content that resonates with specific audience segments. By analyzing demographic data, professionals can identify target audiences and effectively engage with them through appropriate messaging and media channels. This term is widely used in fields such as marketing, advertising, media research, and social science, as it provides insights into the composition and preferences of various groups within a population.

The other terms mentioned do not focus on audience characteristics. Ratings typically refer to the measure of the audience size for a particular program or content, shares relate to the distribution of content across social media or other platforms, and concepts may refer to ideas or themes rather than demographic attributes. Thus, demographics is the most accurate term in this context.