What process is set to ensure colors are recorded correctly before shooting?

White balance is a critical process for ensuring that colors are recorded accurately before shooting. It involves adjusting the camera settings so that the colors in the image appear natural under the specific lighting conditions being used. Different light sources have varying color temperatures, which can cause colors to appear too warm (yellow/orange) or too cool (blue) if not properly balanced. By setting the white balance, the camera compensates for these differences, allowing white objects to appear truly white and ensuring that all other colors are rendered faithfully. This foundational step helps prevent color casts that could distort the final image, making it essential for achieving high-quality visual content.