What process involves discussing audience responses to screen a show?

The correct answer is focus groups. This process entails gathering a specific group of individuals who represent the target audience for a show and engaging them in discussions about their reactions and opinions regarding the content. By using focus groups, producers and creators can gain valuable insights into what resonates with viewers, allowing them to tailor future programming to better meet audience preferences. This feedback can address various aspects of the show, such as storylines, character development, and overall engagement, making it an essential tool in the development and refinement of television productions.

Ratings, while important, are quantitative measures of how many people viewed a show and do not involve direct discussions about audience responses. Demographics refer to statistical data related to the audience's characteristics, such as age, gender, or income, but do not encompass the qualitative feedback that focus groups provide. Shares indicate how many viewers are watching a show compared to others at the same time, which again does not reflect audience discussions or opinions.