What is the term for the message actually received by the viewer while watching a video?

The term for the message actually received by the viewer while watching a video is referred to as the "process message." This concept emphasizes the idea that communication is dynamic, and the meaning of a message can evolve as it moves from the sender to the receiver. Thus, the process message highlights what the viewer interprets and understands from the content presented, which may differ from what the creator initially intended.

Understanding process messages is critical in the field of audiovisual communication, as it reflects the effectiveness of media in conveying information, emotions, and ideas. By focusing on the process of communication, creators can analyze how viewers perceive and engage with their material, leading to more impactful storytelling and presentations.