What is the purpose of make-up on talent in film and television production?

The purpose of make-up on talent in film and television production is primarily to enhance facial features. This involves applying products that help define the characteristics of an actor's face, making them more visible and appealing on camera. The lighting conditions in film and television can wash out colors and details, so make-up plays a crucial role in ensuring that the actor’s features, such as eyes, cheekbones, and lips, stand out appropriately. It helps establish a character’s persona and maintains continuity in the actor's appearance during a shoot, which is essential for storytelling.

While color can be added to costumes and special effects can be integrated through make-up, these functions do not align with the primary reason make-up is applied to talent. Additionally, while reducing screen glare can be a consideration, it is generally not the main purpose of make-up compared to enhancing facial features.