What is the main purpose of a storyboard in production?

The main purpose of a storyboard in production is to allow the crew to understand the director's visualization. A storyboard is a visual representation of how a film or video will unfold, shot by shot. It typically includes sketches or images that outline key scenes, along with notes on action, dialogue, and camera angles. This tool serves as a communication device between the director and the production team, ensuring that everyone understands the creative vision and intended flow of the project.

By having a clear visual plan, it helps the crew coordinate their efforts, anticipate the logistical needs for each shot, and align their work with the director's artistic intentions. This collaborative understanding is crucial for a smooth production process, ultimately leading to a more coherent final product. The other options focus on aspects like funding, marketing, or crew identification, which are not the primary functions of a storyboard in the production phase.