What is a teleprompter used for in video production?

A teleprompter is an essential tool in video production that serves the purpose of displaying written scripts in a way that allows the on-screen talent to read them smoothly while maintaining eye contact with the camera. This device typically consists of a screen that is placed in front of the camera lens, reflecting the script in a manner that the talent can see it without appearing to read it. The use of a teleprompter helps to deliver a polished performance, as it enables the presenter to communicate directly with the audience while conveying their message effectively and confidently.

This functionality is critical in various formats, such as news broadcasts, speeches, and corporate videos, where clear and concise communication is necessary. Therefore, the correct answer highlights the teleprompter's role in enhancing the clarity and delivery of verbal content during a video production.