What is a rolling title in video production?

In video production, a rolling title refers specifically to a sequence of text that moves up the screen, typically in a continuous manner. This is commonly seen in credits at the end of movies or television shows, where the names of cast and crew are displayed vertically from the bottom to the top of the frame.

The movement of the text engages viewers and ensures that the entire content can be viewed over time, allowing for a comprehensive display of information without overwhelming the audience. Unlike static titles, which remain fixed in one position, rolling titles provide a dynamic visual element that can add production value and maintain viewer interest during credits or information displays.