What is a "roll" in television production?

In television production, a "roll" refers to a stack of titles or graphics that move up the screen, commonly seen in the context of credits or subtitles. This technique is often employed to convey information without interrupting the flow of the main visual content. The movement gives a dynamic visual element that aids in maintaining viewer engagement while delivering relevant information.

Other responses focus on different aspects of production. For instance, adjusting a camera lens typically concerns focus or zoom and does not relate to the movement of titles. Similarly, editing encompasses the process of stitching together scenes but does not involve the visual effect of moving text. Sound effects during transitions might enhance the auditory experience but do not describe the visual phenomenon associated with a "roll." Understanding the specific terminology in television production helps clarify the various techniques used to present information on-screen effectively.