What essential element should the concept/program proposal include aside from message and equipment needed?

Including camera directions in a concept or program proposal is crucial because it offers detailed guidance on how the visual elements should be captured to align with the intended message and overall vision of the project. Camera directions specify angles, movements, and framing, which are essential for the cinematography. These directions help convey the creative intent and ensure that every shot serves the narrative or thematic goals of the proposal.

While elements like target audience, general sample shooting locations, and target shooting dates provide important contextual information, they do not guide the technical execution of the visual storytelling process. Camera directions, on the other hand, are directly linked to how the audience will perceive the content, thereby influencing the effectiveness of the proposal in conveying its intended message.