What does post-production primarily involve?

Post-production primarily involves editing and finishing the video after the filming is completed. This phase is crucial as it encompasses a variety of tasks that transform raw footage into a polished final product. Key activities during post-production include video editing, color correction, sound editing, adding visual effects, and finalizing the audio mix. This process ensures that the narrative is coherent, the pacing is appropriate, and that the overall aesthetic aligns with the project’s goals.

In contrast, the other options relate to earlier stages in the filmmaking process. Planning the shoot and scriptwriting occur during pre-production, where the groundwork for the project is laid out. Filming the scenes takes place during production, where the actual filming happens according to the plans made beforehand. Understanding the distinction between these phases is important for anyone involved in audio, video, technology, and film.