What does a concept/program proposal typically include?

A concept/program proposal typically includes the basic message and intended audience because these elements are fundamental in clearly communicating the core idea of the project. The basic message outlines what the program is about and its goals, while identifying the intended audience helps to target the proposal to the appropriate viewers or participants. This foundational information is essential for engaging stakeholders and ensuring that the overall vision aligns with audience expectations and needs.

In contrast, feedback from a test audience is generally collected after a program has been developed, not included in the initial proposal. Contracts with presenters and sponsorship offers are more advanced components that come into play once the proposal has been accepted and the project is moving forward.