What do we call the unedited video files stored on the camera roll or SD card?

The term that describes unedited video files stored on the camera roll or SD card is "Raw Footage." This refers to the original, unprocessed video files captured by the camera during a shoot. Raw footage contains all the data recorded by the camera sensor and is often of the highest quality, making it a valuable resource for editors in post-production. They have the flexibility to manipulate this footage to create the final edited version of a project, whether that involves color grading, trimming, or adding effects.

Other terms mentioned have distinct meanings in the realm of film production. Shot logs document the details of each shot taken during a production, typically including information like the scene number, take number, and any notes about the shot. Set dressing refers to the decorative elements placed on a film set to create the desired atmosphere or look, rather than the footage itself. The production schedule outlines the timeline and logistics of filming, detailing when and where each scene will be shot, but it does not pertain to the actual content of the footage.