If a commercial reached 2,000 impressions in a universe of 8,000 households, how many viewers did it reach?

To understand how many viewers the commercial reached, we look at the concept of impressions and the universe of households. Impressions refer to the number of times an advertisement is displayed, regardless of whether it was clicked or acted upon. In this case, the commercial had 2,000 impressions.

The universe of households is the total number of households that could potentially view the advertisement, which is 8,000 in this scenario. To calculate how many viewers were reached, we divide the number of impressions by the total number of households, which gives an average viewership based on the impressions served.

Calculating this:

2,000 impressions / 8,000 households = 0.25.

This means, on average, each household saw the commercial 0.25 times. If we want to find the number of viewers from this average, we multiply the decimal by the universe of households:

0.25 * 8,000 = 2,000 viewers.

Thus, the answer indicates that 2,000 different viewers saw the commercial, albeit not necessarily that every one of those households individually viewed it on their own. This viewership count provides a better understanding of ad reach relative to the total potential audience within the specific market.